Nestled in the heart of Myoko, Niigata Prefecture, Yuki Mebuki (雪芽吹) was born from a simple yet powerful idea — that the snow country of Japan holds incredible potential for meaningful, sustainable tourism.

Founded in 2026 by Australian entrepreneurs Oliver and Lisa Greiter, Yuki Mebuki combines international perspective with deep local roots. We believe in creating experiences that honour the natural beauty, culture, and warmth of this special region while offering modern comfort and genuine hospitality.

Our guesthouse features three beautifully renovated private apartments, each designed to provide a peaceful sanctuary after a day of exploring. Downstairs, our unique retro gaming café, 8 Bitto Kafe, offers a playful and welcoming space where guests can relax, connect, and enjoy delicious fusion cuisine.

Beyond accommodation, Yuki Mebuki is a full-service regional revitalisation company. We operate a winter-ready car rental fleet, offer property management services for absent owners, provide real estate consulting for those looking to invest in the area, and deliver IT and cybersecurity solutions for local hospitality businesses.

Whether you’re here for world-class skiing, peaceful onsen experiences, autumn leaves, or simply to slow down and reconnect with nature, we’re here to make your time in Myoko truly memorable.